Loud Major is the visual communicator Victor Jönsson
A geometric typeface design based on letters from a field study at the graveyard Skogskyrkogården, Stockholm. My goal was to study the typography on tombstones, pick one, and then use it as a reference for my own typeface and make a font of it.
The one I fell in love with was crafted on a jewish tombstone, and the surname of the buried person was "Löwenthal", hence the name of the typeface.
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