Loud Major is the portfolio of visual communicator Victor Jönsson
Identity for craft beer brewery Keane Brewing, based in Lidingö, Sweden. The symbol/lettermark design is inspired by pipes from brewing equipment and ogham, an early medieval alphabet used primarily to write the early Irish language. The founder of Keane was born and raised in Ireland, but moved to Stockholm in the early 2000s, so we wanted the logo to breathe some Swedish modern design as well.
Made in collaboration with friend and graphic designer Yohan Lindunger.